GOING GLOBAL
Canadian Certification Standards in the International Market
Few cities around the world can compete with New York when it comes to historic landmarks like Times Square, Central Park, Carnegie Hall, the Rocketfeller Center, Statue of Liberty, Empire State Building, and The Plaza Hotel.
The Plaza is renowned for its grandeur, elegance, and timelessness. Located between Central Park and Fifth Avenue, it offers guests a world of luxury with amenities ranging from legendary rooms, an elegant bar, and stylish club to boutiques, fine food, and health and wellness facilities. With all of this on its side, the managers of this Five Star hotel – owned by Fairmont Hotels & Resorts – are still aware that while luxury is top priority, guest services is an integral ingredient to achieving excellence.
“A hotel does not become a great hotel without great people who offer great service,” says Jane Yrenaya, Director of Learning at The Plaza, adding that the hotel was recently faced with “some remarkable challenges” in attempting to re-integrate 200 employees hired back after extensive renovations.
STEC's high level of achievement was recognized when two of the eight individuals on the team were selected from our office. Carol-Lynne Quintin and Diane Cohoon were chosen because of their vast experience in the tourism sector and participation in
certification.
Quintin was hired by
STEC in 1998 as a Training Assistant with Tourism Careers for Youth and soon became the Career Awareness Coordinator. In 2004, she moved into her current position as Standards & Certification Coordinator. Quintin’s duties include coordinating all aspects of national
certification candidates’ progress, including supervising exams, recruiting and
training exam supervisors and performance evaluation assessors, liaising with the industry to develop
standards and related
training/testing material, and coordinating requirements for apprentices within designated tourism trades.
Cohoon returned to The Plaza in March 2009 to evaluate the remaining 100 employees currently undergoing
training. The staff evaluated in April 2008 demonstrated a 95% success rate.
The partnership between the
CTHRC and Fairmont Hotels & Resorts has resulted in the customization of Canadian
emerit credentials that will eventually be recognized in Fairmont hotels world-wide.
Moving Beyond North American Borders
The
CTHRC is also a leader in the development of the International Event Management Standard (IEMS). The
National Occupational Standard for the profession of
Event Coordinator was first developed in 1990 by
STEC. The province of Saskatchewan hosted a committee comprised of 12 industry professionals who outlined the knowledge, skills, and attitude required of an
Event Coordinator.
Six years later, the standard was validated nationally under the
CTHRC. The most recent updates to the standard came in 2004 when the
CTHRC launched
emerit – a combination of
occupational standards, business resources, and online and paper-based training materials that assist participants in achieving
Professional Certification.
The
emerit brand was integral to the development of the IEMS, established from the
occupational standards and curricula from nine countries, including: Canada, the United States of America, Australia, New Zealand, South Africa, the United Kingdom, Germany, Scotland, and Luxembourg.
The IEMS builds on the Event Management Body of Knowledge (EMBOK) framework, which outlines the knowledge and skills needed to create, develop, and deliver an event. The
CTHRC is partnering with the Executive of EMBOK to build on its existing framework and harmonize standards for event management worldwide.
In the summer of 2010, the
CTHRC and international stakeholder groups announced that the first international
emerit Event Management standard and certification program is set to launch in Canada in the fall of 2010. To learn more,
click here.
Expanding our Reach
STEC is also expanding its reach. In the spring of 2009, we attended the National Job Fair & Training Expo in Toronto. At the job fair, we spoke with individuals from Canada and around the world about career opportunities in
Saskatchewan’s tourism sector.